Visit Hallmark Cards or Communispace website. Discuss how a company like Hallmark Cards can best benefit from communities.
Communities are a great source of inspiration for Halmark Cards. Virtual communities help Hallmark Cards gain in-site and inspiration about what their customers want to see on their card. Hallmark Cards uses contests to entice their customers to submit ideas to them. This is the current contest, http://www.hallmarkcontests.com/index.cfm.
Hallmark also has a blog to help their communities communicate between each other.
http://www.yourhallmarkcardcompetition.blogspot.com/
This is great for Hallmark and will be great for any company that wants to use customer imput to improve the product that they show to their customer.
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